We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.
The Impressive Results:
- 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
- Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.
Read more to see how we made this happen:
About Absolute Flooring
Absolute Flooring is a family-run flooring specialist based in Milford, Surrey. They offer an extensive range of high-quality flooring products including wood flooring, carpet and Karndean LVT. Catering for both domestic and commercial clients, they pride themselves on expert advice, exceptional customer service, and top-tier craftsmanship.
The Challenge: Improving Lead Generation from Digital
After years of delivering outstanding customer service, it was no surprise that most of Absolute Flooring’s customers were found through word-of-mouth and referral. However, they were ready to grow their business further by tapping into digital channels.
They needed a comprehensive digital marketing strategy that would generate local leads and increase revenue from Guildford, Godalming, Haslemere, and surrounding areas.
That’s where we came in.
Strategy & Execution
We developed a comprehensive digital marketing strategy, prioritising paid advertising through Google Ads to deliver immediate, relevant local leads, while we worked on growing other channels for the longer term.
Our PPC experts worked closely with Absolute Flooring to ensure our campaigns were aligned with their objectives and key areas of focus, so that the ads were highly tailored to their long- and short-term needs. Within days, our location-targeted Google search ads began delivering results. By continuously optimising ads based on performance, we maximised their return on ad spend, ensuring their budget stretched further and delivered more results.
Outstanding PPC Campaign Results
Our ads delivered an incredible conversion rate of nearly 9%, more than double the industry average of 4.26%. In just 3 months, Absolute Flooring saw a huge spike in contact form submissions from qualified leads, particularly in the high-priority Guildford area.
Even more impressive? We slashed their cost per conversion from £77 to just £23 – a massive £54 (70%) saving per lead, allowing Absolute Flooring to reinvest and scale their marketing efforts even further, growing in a cost-efficient way.
Key results include:
- 168% growth in conversions across channels since partnering with us.
- Targeted ad campaigns focused on their priorities: first carpets, then Karndean, and finally wood flooring.
- Ad conversion rate of nearly 9%, more than double the industry standard.
- Cost per conversion dropped to £23, saving £54 per lead (70% reduction) compared to previous campaigns.
These impressive results have positioned Absolute Flooring perfectly for long-term growth.
What Absolute Flooring Said
“Working with Innovation Visual has been an absolute game-changer for our business! They optimised our website to perfection, significantly improving our user experience and search engine ranking. On top of that, they set up a fantastic Google Ad campaign that has already driven incredible results.
Special shout-out to our account manager, Kate, who has been nothing short of amazing. Her expertise, dedication, and proactive approach have made the entire process seamless and stress-free. Kate took the time to understand our business needs and goals, tailoring strategies that truly resonate with our target audience.
We couldn't be happier with the outstanding service and results delivered by Innovation Visual. Highly recommend them to anyone looking to elevate their digital presence!”
Simon Cooper, Sales at Absolute Flooring
You can Boost your Lead Gen too!
Are you looking to drive your lead generation from digital? Talk to us about how we can deliver exceptional results for your business just like we did for Absolute Flooring, through powerful digital marketing strategies.
