We are delighted to announce that Adepteq have partnered with Innovation Visual to enhance their digital presence and support their growth. We look forward to helping them achieve their business goals through our comprehensive digital marketing solutions.
Adepteq are a leading Microsoft and SharePoint consultancy with over 15 years’ experience in delivering measurable results within the workplace. As a Microsoft Gold Partner, they provide tailored solutions for SharePoint, Teams, and Microsoft 365 products so businesses can make the most of their investment. Their services focus on enhancing collaboration, communication, and knowledge management across organisations. With a commitment to customer success, Adepteq leverage their expertise to deliver customised solutions that meet the unique needs of their clients.
Following a recent decline in Google Ads performance, we will review and optimise Adepteq’s paid search advertising strategy to generate immediate leads at a profitable cost. We will primarily focus on SharePoint services as a high revenue driver to maximise return on investment.
Alongside paid ads, we will set up the foundations for a sustainable SEO strategy that incorporates both on-page and off-page techniques. This work is crucial for long-term growth and will help increase leads while reducing the reliance on paid advertising. Similarly to Google Ads, we will first focus on high value SharePoint products. Our approach includes:
Keyword Research: Identifying terms around SharePoint services that clearly showcase relevant intent which will match their target audience. The terms will then be used to optimise SharePoint pages onsite and track performance.
Link Building: We will provide guidance on link building tactics to improve domain authority in this competitive market.
As part of our digital marketing strategy, we will develop a comprehensive content plan to support long-term business growth. To start with, this involves leveraging ‘low hanging fruit’ terms that are aligned to personas and the buyer’s journey. The long-term strategy aims to improve organic rankings, onsite engagement and domain authority for Adepteq.
By partnering with us, Adepteq aim to increase their lead volume to reach their growth target. We are confident that our tailored digital marketing solutions will help them succeed in the competitive tech consultancy industry.
If you’re looking to grow your business with digital, contact our team of experts to discuss your objectives and specific requirements.