News, Articles & Knowledge

The past few years have been marked by significant societal changes and disruption. In no particular order: COVID-19, the climate crisis, remote working, the economic recession, the cost-of-living crisis, Russia’s invasion of Ukraine, the explosion of AI, mass layouts in the tech industry, and more. The marketing world also had its share: Google’s increasingly volatile organic results, the appearance of AI into pretty much any marketing task, the tightening of privacy laws and the demise of the cookie, the continuing rise in paid media costs, the introduction of GA4, the rise of TikTok and Reddit, and again, the tidal wave of AI generated content on the Internet.

On 5^th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.

Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!

On the 2^nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”

There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.