There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.
Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.
Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.
On 14th March 2019, I attended the Retail without Borders conference in London to learn more about the challenges faced by retailers as they decide to expand their business abroad. From return policies to market places via Brexit, the conference covered a lot of key subjects to consider when selling internationally.
Topics: Strategy
The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.
With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.
