Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!
Topics: Google Analytics, Digital Marketing, HubSpot
On the 2nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”
There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.
Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.
Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.
On 14th March 2019, I attended the Retail without Borders conference in London to learn more about the challenges faced by retailers as they decide to expand their business abroad. From return policies to market places via Brexit, the conference covered a lot of key subjects to consider when selling internationally.
Topics: Strategy
