Google recently announced that users can now decide to mute remarketing ads . By going into their Google account settings, they can see which websites have added them to a remarketing list and decide to mute them, so they won’t see ads for 90 days. Does this mean remarketing is dead? I don’t think so.
The Innovation Visual team is excited to announce that we have been chosen by Cubiks France, a talent management consultancy, to help them with their SEO and grow their business through digital marketing.
Cubiks provide companies with innovative talent selection and management solutions to identify and develop existing talents, as well as recruit more efficiently.
The Innovation Visual team are pleased to be working with Guildford based VR, AR and MR agency, Diverse Interactive.
Topics: Work
You must have heard it a thousand times: today’s customer journey is more complex than ever. When searching online, people use multiple touchpoints and devices before making a decision. Think about it, have you ever booked a holiday in one setting and on one device? Highly unlikely.
Google know it and that’s why they’ve developed more tools to help you understand what your customers are doing and provide them with help every step of the way. So how can attribution help you achieve this?\
On Friday 15th September, I went down to Brighton SEO with the Innovation Visual team. I spent the day listening to experts talk about various subjects from paid search to business strategy, and of course SEO. I came back full of ideas and marketing inspiration. One session that I found really interesting was about advanced keyword research. Stacey MacNaught from Tecmark and Sophie Coley from Propellernet gave fantastic, actionable tips to go further with keyword research and how to better understand your audience, with the end goal being to help marketers be better at their job.
A month ago, the team at Innovation Visual participated in Google AdWords’ Mobile Ads Certification Challenge. The idea was to push agencies and their staff to pass the AdWords Mobile Certification as Google are very serious about mobile friendly websites. Our team is always eager to learn, develop and keep up-to-date with the ever-changing world of digital marketing. Although we’re quite busy delivering ROI for our clients, we put some time aside to study and take the exam. Our efforts were rewarded, as we’re named amongst the ten agencies who won the challenge!
