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In November 2024, Digital Marketing Lead, Hope Holman and Creative Lead, Miriam Gooch, attended Web Summit’s renowned conference in Lisbon, where the tech world meets. In this blog, they highlight some key takeaways, including innovative updates in the landscape of content creation and AI, and the importance of brand authenticity in a crowded market.

It's no secret that social media has completely changed the way businesses interact with their existing customers and how they can reach out to new audiences. However, are you feeling overwhelmed by the never-ending list of platforms your business needs to stay active on? Staying up to date with the latest social media apps and trends can be a daunting task for businesses, and with the newest arrival to join the social media world, Threads. The big question on everyone’s mind right now is ‘Should businesses jump on Threads?’.

On 5^th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).

Dr Doggy have chosen Innovation Visual as their ongoing digital marketing partner, and we are thrilled to be working with such an innovative and animal centric organisation.

We are delighted that Triducive Partners Ltd, leading medical marketing and communications agency, have chosen to partner with Innovation Visual to help them achieve their ambitious digital marketing goals.

Our team have already worked on strategy and implementation tactics to help the Triducive team generate more quality leads through their website, to complement their current strategies.

We were delighted to be asked to work with the Simone Thomas Wellness team earlier this year to provide website development and digital marketing services designed to help them meet ambitious growth goals.