News, Articles & Knowledge

Kate

Kate

Recent Posts

Absolute Flooring Accelerate their Digital Leads through PPC Advertising

30-Aug-2024 14:43:31 | 2 Minute Read

We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.

The Impressive Results:

  • 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
  • Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.

Read more to see how we made this happen:

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Topics: Website, Technology, PPC, News, Content, Strategy, Digital Marketing, Case Study, Content Strategy & Planning, Google, B2B

4 Key Takeaways: From Here to There Conference by Mailchimp

21-Jun-2024 10:50:16 | 6 Minute Read

At Innovation Visual, we are passionate about training and are always on the lookout for opportunities to develop our team’s knowledge further to ensure we stay ahead of the game and consistently deliver competitor-beating results for our clients.

On 13th June 2024, Digital Marketing Executive, Kate Staples, attended Mailchimp’s renowned conference, FROM: HERE, TO: THERE. In this blog, she highlights some key takeaways, including the acceleration of AI and the importance of taking risks in marketing.

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Topics: Technology, News, Content, Strategy, Digital Marketing, Artificial Intelligence (AI)

3 Key Takeaways from the Ecommerce Expo London 2023

24-Oct-2023 11:23:23 | 4 Minute Read

In September, we sent three members of the Innovation Visual team, Hope, Megan & Kate to the Ecommerce Expo at the Excel London. Taking place on the 27-28 September 2023, the Expo brought together thousands of likeminded professionals looking to grow and stay up to date with the latest ecommerce trends.

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Topics: Events, Ecommerce, Digital Marketing, UX

Our Top 5 Key Takeaways from Brighton SEO

25-May-2023 11:29:14 | 5 Minute Read

On 20th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

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Topics: SEO, Events, News, Social Media, Digital Marketing, Effective Search Engine Optimisation (SEO)

Lulworth Student Company Partners with Innovation Visual

28-Jun-2022 14:29:58 | 3 Minute Read

Innovation Visual is delighted to be working in partnership with Lulworth Student Company. Lulworth Student Company, providers of affordable, yet high quality student accommodation in Bournemouth and approached us in late 2021 with a vision to grow their online presence. Since then, we have been working with them to leverage our expertise to help them achieve their business objectives through a carefully targeted, strategic programme of SEO (Search Engine Optimisation), Paid Search, Web development, content, social media and videography.

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Topics: SEO, Website, Work, HubSpot

Mr A Alexander Taylor Partners with Innovation Visual

11-Mar-2022 13:00:17 | 2 Minute Read

We are delighted to announce our recent client partnership with AA Taylor Medical Consulting and Mr A Alexander Taylor, Consultant Obstetrician and Gynaecologist who leads this private medical consulting practice in Dorset. We are looking forward to working in partnership with Mr Taylor to provide ongoing digital marketing services to help achieve some ambitious growth goals for his practice.

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Topics: SEO, Work, News, Content, Digital Marketing, Content Strategy & Planning