News, Articles & Knowledge

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1^st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.

Hey, I’m Kyle Redman and I was fortunate enough to be offered a role to work within the great team here at Innovation Visual, working under the title of Digital Marketing Executive! I’m thrilled to have been given such a great opportunity to enter the world of digital marketing whilst being surrounded by such welcoming and supportive people. I’m excited about the prospect of working in an agency environment and being able to get hands-on experience with the wide range of marketing solutions we offer to our clients.