Today’s e-commerce landscape is more competitive than ever. In a market with rising costs of acquisition and fierce competition, businesses need to be smarter in the way they generate revenue and go beyond just attracting new customers. Instead, capitalising and maximising revenue from existing customers. Two of the most effective strategies for this are upselling and cross-selling.
Topics: SEO, Website, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Data, B2C, Shopify
HubSpot is a powerful software solution that helps to streamline sales, marketing, and customer service departments. However, its cost can be a big investment for businesses, so understanding its potential ROI is crucial before making a decision.
This blog provides everything you need to know about HubSpot pricing and its financial impact to help you make a better decision that fits your budget and business goals. We'll discuss the following points:
Topics: Technology, Content, Strategy, Digital Marketing, HubSpot
Whilst personalisation in marketing isn't new, it's often an afterthought rather than a core marketing tactic. However, with the evolution of consumer behaviours and the rise of AI, having a successful personalisation marketing strategy is no longer just an option, but a necessity to stay ahead in today's competitive market. Gone are the days where personalised subject lines were enough; your customers are demanding more.
Topics: Strategy, Digital Marketing
Each month, HubSpot releases a variety of exciting updates aimed at helping HubSpot users to maximise the potential of its platform. Below, we’ve shared a handful of HubSpot’s August updates that we believe businesses should know. If you’re wondering where July’s updates are, these were mentioned across the June and August updates with HubSpot taking their ‘week of rest’ in July.
Data is a vital part of any business. In marketing, data helps you make better decisions such as budget allocation, evaluating the success of a campaign or activity, and setting an effective marketing strategy.
Most businesses understand they need accurate tracking on their website to make informed decisions and usually focus on platforms like Google Analytics. However, cleansing your HubSpot CRM data is as important as identifying where your traffic came from and you should invest time and resource into eradicating ‘dirty’ data.
Topics: Digital Marketing, HubSpot
Each month HubSpot share a range of innovative and exciting new features that they’ve released for HubSpot users. We’ve collated a list of the HubSpot product updates that we think are most vital for businesses to know below.
