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In the latest episode of Digital Marketing Answered, Tim Butler, CEO of Innovation Visual, sat down with Professor Paul Watson, Director of the UK's National Innovation Centre for Data, to explore the fundamentals of artificial intelligence (AI) and machine learning. The discussion covered key aspects of AI, including the benefits and risks of large language models (LLMs) like ChatGPT, model bias, and the importance of human oversight in the AI-driven marketing landscape.

Want to listen instead? Find the full interview on apple podcasts here. Prefer Spotify? Listen here instead. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader, to discuss the essentials for forming your marketing plan. Huw Waters has worked with a diverse range of big-name brands from Panasonic to British Airways and, as a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition, time and again. In this blog, we will explore key takeaways from their conversation, from top tips like budget allocation to the importance of understanding your current market position.

Want to listen instead? Find the full interview, by clicking on this Apple Podcasts link or this Spotify link. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.