YouTube is the second largest search engine after Google. It has 2 billion monthly active users (equivalent to one-third of the internet) and one billion hours of video are being watched daily on the platform. Over 90% of people surveyed around the world say they discover new brands or products on YouTube. The list goes on and on! The stats speak for themselves, and it’s undeniable that YouTube can and does successfully drive the discovery of content and engagement for all business types, including B2B.
