News, Articles & Knowledge

An underperforming website can cause issues such as declining sales and a failure to hit growth targets, and so we know that launching a new website or rebuilding an existing one can be an important, but daunting task. If not done correctly, it’s easy to fall into potential pitfalls that can impact many areas of the business.  But, with the right approach to your website project, it's possible to navigate challenges to achieve a successful outcome!

Building an impactful website is essential to any business’s digital marketing strategy. In this blog post, we focus on insights from Pete Hibbard, Operations Director at Innovation Visual, who has extensive experience of delivering website projects from scratch and managing website re-builds for clients.

The world of digital marketing is known to be fast paced – well 2023 didn’t disappoint on that front and 2024 is bound to be even more exciting! Between AI advancements moving at lightning speed, budgets tightening due to a looming economic recession, consumers demanding more privacy, marketers are experiencing both exciting opportunities and tough challenges for the year ahead.

Reviews are powerful and can have significant influence on the customer purchasing stage directly impacting your sales metrics positively or negatively. Gathering reviews allows businesses to gain new promotional assets, as well as the chance to collate insights directly from the customer.

Understanding how to incorporate customer reviews into your overall strategy is therefore a critical skill – and we have put together this blog post to help you achieve this.

Not a fan of reading? Watch our video interview of Trustpilot’s Partner Manager, Ed Bolton, about the power of reviews.

Generative AI (GenAI) is a concept that is having a huge impact on the marketing industry, affecting everything from the volume of content produced, to concerns over quality. Marketers and businesses alike are seeing major repercussions on the content that is being produced online, across a range of sectors, thanks to the ease with which content can be generated - according to the stats, demand for content grew by 1.5x in 2023 alone.

In the world of content, Google is king - and it is imperative that businesses remain compliant with its ever-evolving search engine algorithm, especially as Google releases core updates. These form a crucial element of SEO, and businesses need to ensure that they understand what these updates are, and the impact that they can have on business success and online visibility – as well as tips on how to meet the required standards.

Innovation Visual are now working with RWS IP Services and look forward to a long and prosperous partnership!

The Innovation Visual team are acting as an extension of their global marketing team, bringing the digital skills required to build upon RWS IP Services’ digital marketing strategy and securing them as a market leader. Our ongoing digital marketing services will drive increased leads and conversions through improved online search presence.