News, Articles & Knowledge

Innovation Visual is happy to announce one of their brightest team members, Oktawiusz Skrzek, has successfully passed his final exams and collected his Master’s degree, as a successful result of his university studies.

Oktawiusz has graduated in Public Discourse at the University of Silesia in Katowice, which is one of the biggest in Poland; and is the biggest in Silesia.

Google has now removed the right-hand side ads on the desktop results pages, a feature that has been with us since the system started. The new ad layout sees up to 4 ads at the top and up to 3 ads below the organic results. This means that the total number of paid ads showing on a results page has just dropped from 11 to 7, but the positioning of these ads is much more significant as to how advertisers can choose to react to the changes.

Following the recent Burj Khalifa Google update, there has been a rise in spam and even hacked content on Search Engine Results Pages (SERPs). Google officials are saying that this sudden increase in malware-infected results is not down to the recent updates that have been undertaken on the Google algorithm. So, what is causing this to happen and why should we be worried about this? Obviously, we should to be worried about this, as no one wants to come back from their weekend off and find out that their website has been compromised by cyber criminals. As well, this is extremely harmful for SEO, as Google penalises your website because of this, and displays a ‘This site may be hacked’ message on your search results. Not only will this affect how many people visit your website, it will also affect your effective SEO, as Google will be reluctant to show results that do not provide users with relevant content, and especially if the content has been hacked in the past.

For the last quarter of 2015, Innovation Visual Limited had been participating in the Google Partners 'Ready to Rock' competition. On Friday the 12th of February, we were proudly named as one of the best-performing agencies, with regards to client AdWords spend during the previous quarter, and received a bundle of goodies for doing so.

Ever since Google released their “Pigeon” update back in 2014, Geographical search has become an essential subject for all SEO professionals and webmasters to consider. And the importance of local SEO has continued growing since.

The ‘Pigeon Update’ was an entirely new algorithm that was first released on the 24^th July, 2014. Its purpose is to accurately provide more relevant local search results, whilst also adhering to the more traditional ranking signals.