News, Articles & Knowledge

We frequently get asked by prospective clients about how much does paid search advertising cost. Google Adwords and Bing are very popular and effective ways to find and engage with potential customers. When we answer the question on cost with the phrase 'it depends' we have to put this into context.

Setting up your own business can be overwhelming. Many people start a new business because they have a great idea or they are great at what they do. However, setting up and running a successful business means you have to know how to manage the finances, run the operations and promote the business.

When you think of Virtual Reality, the word ‘cardboard’ is unlikely to be the first word that comes into your mind. Virtual Reality is something that we have deemed to be a technology of the future, and so we expect it to ‘appear’ like a futuristic technology. Such a product being made out of a material like cardboard simply doesn’t fit this vision, but thanks to Google, it does now!

For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.

Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.

Google has announced that search results pages on the desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page.