In today’s fast-paced digital world, achieving sustainable growth depends on more than just attracting new customers—it’s about keeping them engaged and maximising their value over time. Rather than chasing quick wins, businesses should focus on cultivating loyal longstanding customer relationships. This guide explores why Lifetime Customer Value (LCV) is crucial, how to calculate it, and practical strategies to make LCV a cornerstone of your business growth plan.
Topics: SEO, Website, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Data, B2C, Lifetime Customer Value
Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.
Topics: Website, Inbound, Digital Marketing, HubSpot
Your website is your most important digital marketing asset. When you get it right it helps your business grow, from attracting new customers to providing existing customers with an outstanding experience. Choosing the right content management system (CMS) for your website and your business is therefore critical. We see many businesses struggling to achieve their goals because their CMS is holding them back – from slow page loading to obstructive administration to not having the features marketeers need.
Topics: Website, Digital Marketing, HubSpot
In November, we saw some interesting updates from HubSpot. Our team has picked out their highlights and dived into more detail about each below.
Topics: Technology, News, Inbound, HubSpot
In October, we saw some interesting updates from HubSpot. We’ve put this blog together to dive into more detail about our top product updates and news from this month.
Topics: Technology, Inbound, HubSpot
Earlier this month, our CEO, Tim Butler, our Client Solutions Manager, Zoë Dunn, our Martech Manager, Chris Watson-James, and our Senior Inbound Marketing Executive, Vanessa Reid attended HubSpot’s Global Conference in Boston, Inbound 22. The team spent three busy days learning about the latest news and exciting product updates from HubSpot as well as meeting up with the HubSpot team, Partners and like-minded HubSpotters.
