News, Articles & Knowledge

HubSpot launch the perfect website solution for small businesses and start-ups today. It’s been under wraps for a while, but we can now share the exciting news that HubSpot have made their exceptional CMS platform even more accessible and flexible with the launch of the new CMS Starter hub.

The rapid development of SEO as a digital marketing tool has allowed companies to explore more innovative ways to market their products and services online. For that reason, we are excited to share the news with you!

What Is The Google Core Algorithm Update?

You may be aware that, on 3 December 2020, Google released an update to its core algorithm. It is thought that this was a big, global broad core update, more extensive even than the previous core update rolled out earlier this year in May. 

2020 has been the year of digital revolution. While bricks and mortar stores and businesses have been forced to close their doors, customers and consumers have shifted to buying online to meet their needs which in turn has meant businesses have had to adjust where they are focusing their efforts in order to compete. 

It’s no secret that the writing has been on the wall for traditional media, in terms of ad spend dominance, for some time now. The general move of audience, from offline and above the line engagement, towards more personalised, digital orientated engagement has been observed over a period of years with the shift even more evident due to the coronavirus pandemic. In this post we explore the real-world metrics now available and what smart marketeers should be doing when armed with this information.