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Innovation Visual has recently joined forces with Red Flag Alert, leaders in data who provide clients valuable insights to deliver best-in-class sales, credit risk and compliance. Discover more about Red Flag Alert and how we are building a strong digital marketing strategy that delivers results.

In July and August the IV team will be going all out with their walking, running and cycling in a bid to rack up the miles we cover, even more than usual! This time it isn't for our team fitness challenge though, this time it's for a cause we all believe in passionately.

It's been a busy time for Google in the last couple of months. In June they rolled out the Core Web Vitals algorithm update and, as of 1 July, they will be rolling out the second part of that update. It is anticipated that it will take up to 2 weeks for the update to roll out completely. While all that is going on they have also been rolling out their Page Experience Update which will continue rolling out up until the end of August.

Google Chrome has announced that it plans to end the use of third-party cookies by 2022. While this change appears to be quite a big deal, digital marketers have seen it coming for some time, largely as a result of changes in privacy regulations (GDPR, CCPA & ePR) and the increasingly invasive nature of the technology being used that now actively intrudes on user privacy. It’s worth noting that the planned changes will only affect third-party cookies and first-party cookies will remain unaffected at this stage.

The plan is to replace third party cookies with FLoC (Federation Learning of Cohorts) but what is FLoC, how will it impact paid advertising and user tracking and how can advertisers mitigate the impact of this change on their campaigns?

You may be aware that Google is planning to update their search algorithm by implementing Core Web Vitals as a search ranking factor, this update was initially scheduled for May 2021, but it has now been pushed back to mid-June 2021. However, it’s well worth being aware of the planned changes so that you can be ahead of the game in managing their potential impact on your website ranking and visibility.

HubSpot announced the launch of their new Hub today. The new HubSpot Operations Hub has been a closely guarded secret and only certain top tier partners, Innovation Visual included, were granted a sneak preview at the new functionality in advance of the launch on 21 April 2021.