At the start of April, Google announced the release of a new algorithm update specifically targeting product reviews. The aim of this update is to improve the quality of content available and help define the most “useful and helpful information possible”, to quote the Google Search Central Blog.
Read More
Topics:
SEO,
Technology,
News,
Digital Marketing
What is the Google Product Review Update?
Late last week Google announced a new algorithm update. Google calls this change an ‘improvement of our ranking systems” and itis specific to product reviews. Google says it is “designed to better reward” those sites that “share in-depth research, rather than thin content that simply summarises a bunch of products”.
Read More
Topics:
SEO,
Technology,
News,
Digital Marketing
On 24 March we were lucky enough to host an event at which we had eminent scientist Professor Dave Goulson speaking. We were delighted that so many clients, partners, colleagues, friends and family joined us for what was a fascinating, funny and sometimes shocking talk. There were a lot of questions at the end and everyone agreed it was a great, and useful, evening.
Read More
Topics:
Our Team,
Events,
Video
It’s 2021, finally…. And after the events of 2020, global and domestic, we could all be forgiven for thinking that the start of a New Year might herald calmer and more familiar waters ahead. After all, we’ve taken the transition to remote working and the digitalisation of our processes and activities in our stride. We’re aware of the ‘new normal’ and have adapted. Haven’t we?
Read More
Topics:
News,
Inbound,
Content,
Strategy,
The State of Marketing,
Digital Marketing