News, Articles & Knowledge

HubSpot New Features June 2023

28-Jun-2023 16:46:13 | 5 Minute Read

Each month HubSpot share a range of innovative and exciting new features that they’ve released for HubSpot users. We’ve collated a list of the HubSpot product updates that we think are most vital for businesses to know below.

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Topics: Inbound, HubSpot

Understanding and Navigating Your Data Within Google Analytics 4

28-Jun-2023 13:53:03 | 10 Minute Read

The sunsetting of Universal Analytics (UA) is upon us, and the introduction of Google Analytics 4 (GA4) is leaving many marketers feeling uncertain and full of questions. We have previously covered the importance of transitioning over to GA4 and how it differs to its predecessor, but what about actually using it?

Having used Universal Analytics for many years, you likely know how to find the data you need in a pinch – source/medium reports, goal completions by page, etc. All of this information is still available within the GA4 interface, either by default or via custom report creations, so we’re going to guide you through everything you need to know to leave you feeling confident that you can find the data you need, come 1st July 2023.

 

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Topics: Google Analytics, Digital Marketing

Will Apple Shift Consumer Behaviour Again?

28-Jun-2023 13:48:31 | 5 Minute Read

On 5th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).

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Topics: Technology, Digital Marketing, Content Strategy & Planning, Artificial Intelligence (AI)

How AI is Changing Marketing in 2023

01-Jun-2023 10:40:17 | 11 Minute Read

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Content Strategy & Planning, Lead Generation, Artificial Intelligence (AI)

HubSpot New Features May 2023

31-May-2023 14:53:31 | 4 Minute Read

Every month we review all the newest functionality updates that HubSpot has released to ensure we are completely up to date and can share all the most important and exciting news with you as soon as it is available.

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Topics: Inbound, HubSpot

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

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Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)