News, Articles & Knowledge

How AI is Changing Marketing in 2023

01-Jun-2023 10:40:17 | 11 Minute Read

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

Read More

Topics: SEO, Technology, Content, Strategy, Digital Marketing, Content Strategy & Planning, Lead Generation, Artificial Intelligence (AI)

HubSpot New Features May 2023

31-May-2023 14:53:31 | 4 Minute Read

Every month we review all the newest functionality updates that HubSpot has released to ensure we are completely up to date and can share all the most important and exciting news with you as soon as it is available.

Read More

Topics: Inbound, HubSpot

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

Read More

Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

Tim is Fundraising for Facial Palsy UK

31-May-2023 11:06:42 | 2 Minute Read

Tim's Story

On New Years Eve 2012 I was rushed into hospital as the right hand side of my face had stopped working. Seeing in the New Year inside a CT Scanner was the start of my journey with facial palsy that continues with on-going treatment to this day.

 

Read More

Topics: Events, News, Charity

Our Top 5 Key Takeaways from Brighton SEO

25-May-2023 11:29:14 | 5 Minute Read

On 20th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

Read More

Topics: SEO, Events, News, Social Media, Digital Marketing, Effective Search Engine Optimisation (SEO)

CGJ Mathias & Son Nurseries Partner with Innovation Visual

27-Apr-2023 13:39:33 | 3 Minute Read

We are thrilled to announce that CGJ Mathias & Son Nurseries has chosen to partner with Innovation Visual to support the growth of their family-run hedging nursery. We are excited to work closely with the team to help them meet their growth goals, through our ongoing digital marketing services. 

Read More

Topics: News, Digital Marketing