News, Articles & Knowledge

This month we saw some interesting updates so we’ve put this blog together to dive into more detail about the top product updates and news announced in August.

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

Over the past few years, and throughout the COVID-19 pandemic, Innovation Visual has continued to expand its team of highly skilled digital marketers. Our growth strategy has been clear, and we have maintained recruitment across the business and our specialist hubs to deliver on that strategy and the consistent, high-quality results delivery that our clients expect. Delivering on our brand promise of 'Just The Expertise You Need' to help them meet their own demanding objectives.

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

Each month the team at Innovation Visual dedicates time to staying on top of the latest features that HubSpot bring to market, so we can share that knowledge with our clients and help them utilise their HubSpot platform.

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.