News, Articles & Knowledge

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

Each month the team at Innovation Visual dedicates time to staying on top of the latest features that HubSpot bring to market, so we can share that knowledge with our clients and help them utilise their HubSpot platform.

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.

In June, HubSpot announced the release of HubSpot CMS Free. The free CMS tools offer a web page builder and web content management system for businesses who want to explore how incorporating their website into a full stack of tools can help them grow their business through their website. This entry-level version has out-of-the-box hosting and security, custom domains and up to 25 website pages (excluding blog posts and landing pages) as well as many more features.

Join us in welcoming Sam Warner to the Innovation Visual Team! Sam is the newest member of our fast growing Web Development Hub and he has made a huge impact in the months since he joined earlier this year in January 2022.

Innovation Visual is delighted to be working in partnership with Lulworth Student Company. Lulworth Student Company, providers of affordable, yet high quality student accommodation in Bournemouth and approached us in late 2021 with a vision to grow their online presence. Since then, we have been working with them to leverage our expertise to help them achieve their business objectives through a carefully targeted, strategic programme of SEO (Search Engine Optimisation), Paid Search, Web development, content, social media and videography.