News, Articles & Knowledge

So, what is biddable media? Let’s start with definitions. Just so we can clear up any uncertainty over its meaning. Biddable media is media that is bought in real-time bidding via a live auction. For example, via Google Ads or Microsoft Advertising. It focuses on targeting the right user at the right time with the right message. Every advertiser in each auction is battling over the right for that valuable impression or the opportunity to get the attention of the potential customer or client.

Gosia has been working with Innovation Visual for a few months now, so it's high time we officially welcomed her to the Team! She is a valuable member of our growing MartTech hub and brings a wealth of knowledge from her extensive experience in digital marketing, particularly in marketing automation and HubSot workflows.

Gosia is part of our Polish based team and lives near Gdańsk, she will be working with our clients as a HubSpot Specialist, to ensure that their business objectives are best supported by the most appropriate MarTech solutions.

Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

Innovation Visual has sustainability and care for the natural world literally written into our values, as we truly understand that life and the environment are precious things. To live these values as practically as possible we decided to repeat a previous team building activity and clean up our local area with a litter picking day.

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We have spent the last few weeks raising money and gathering essential supplies to send to Poland, to help the millions of Ukrainian refugees flooding across the border there. 

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1^st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.