The B2B (Business to Business) sales process can be complex and challenging to drive. From complex DMUs (Decision Making Units made up of multiple stakeholders) to developing an efficient and effective proposal process that converts, there are multiple friction points that can cause drop off at each stage of your pipeline. However, evolutions in technology mean that quoting, billing and taking payment need not be one of them.
Topics: Website, Technology, News, Digital Marketing, HubSpot
Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.
Topics: Technology, Social Media, Ecommerce, The State of Marketing, Digital Marketing
Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.
Topics: Technology, News, Inbound, HubSpot
Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.
Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.
Topics: SEO, Work, News, Content, Ecommerce, Digital Marketing, Case Study, Conversion Rate Optimisation (CRO), Content Strategy & Planning
Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.
Topics: SEO, Content, Strategy, Video, Digital Marketing, Effective Search Engine Optimisation (SEO)
The world is faced with a series of serious environmental challenges right now and has been for many decades. It’s easy to think the problems are so huge that one person, or even a small group of people can’t possibly do anything about resolving them, and maybe they can’t, but if a lot of small groups of people act then suddenly, maybe, their efforts might make a difference after all.
