News, Articles & Knowledge

We are delighted to announce that Innovation Visual are finalists in the SME National Business Awards in their ‘Positive Impact’ category. We are particularly thrilled to be finalists in this category as it recognises the work our team invests into improving our impact internally, on the local community and on our environment.

We recently had year 11 student, Thomas, join the Innovation Visual team for a few days, to gain an insight into digital marketing and the working world. Thomas spent time shadowing our digital marketing experts and learnt about all things SEO, PPC and Content Marketing. Here’s a bit more about his experience at Innovation Visual in his words.

With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know. 

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.

We were delighted to be asked to work with the Simone Thomas Wellness team earlier this year to provide website development and digital marketing services designed to help them meet ambitious growth goals.

During October, our Martech team attended HubSpot’s annual event, Inbound 2021. This 3-day virtual event covers talks on the latest business trends and industry news as well as HubSpot’s product leaders sharing the latest features and updates.