News, Articles & Knowledge

Three of the Innovation Visual team attended the in-person spectacle that is BrightonSEO recently. Brighton SEO is a search marketing conference where like-minded SEOs unite and congregate to discuss the latest insights, trends and tools available. From ecommerce focused speakers and technical SEO data-driven experts to local SEOs, BrightonSEO had a variety of informational teachings on how experts in the field can do things even better.

We try not to do things by halves, so this month we’d like to introduce you to our two newest Visualisers. Abigail Cooke and Lilliana Miller.

Abi and Lilly have joined the growing IV team, bringing valuable skills and experience across the digital marketing spectrum and it feels like they’ve always been here already!

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.

Recent news stories suggested that the average amount of TV and online video that UK adult watch in a day has increased by nearly 50 minutes to nearly 6 hours since 2019. It’s impossible not to have noticed how prevalent video content has become and how brands are using it across numerous social and content channels to build brand, promote messages and campaigns as well as drive conversions.

Innovation Visual has recently joined forces with Red Flag Alert, leaders in data who provide clients valuable insights to deliver best-in-class sales, credit risk and compliance. Discover more about Red Flag Alert and how we are building a strong digital marketing strategy that delivers results.

HubSpot launch the perfect website solution for small businesses and start-ups today. It’s been under wraps for a while, but we can now share the exciting news that HubSpot have made their exceptional CMS platform even more accessible and flexible with the launch of the new CMS Starter hub.