News, Articles & Knowledge

Innovation Visual have been sponsoring young Taekwondo star, Phoenix Goodman over the past few years and we are delighted that she keeps us up to date on her progress!

It's been a busy time for Google in the last couple of months. In June they rolled out the Core Web Vitals algorithm update and, as of 1 July, they will be rolling out the second part of that update. It is anticipated that it will take up to 2 weeks for the update to roll out completely. While all that is going on they have also been rolling out their Page Experience Update which will continue rolling out up until the end of August.

We are very happy that The Recruitment Consultancy chose to partner with Innovation Visual to support their digital marketing strategy. Our team have been working closely with this exceptional business to meet their growth objectives by driving leads and increasing conversions through the implementation of a carefully-targeted digital marketing strategy.

We’ve done it again…! Innovation Visual has won the European Search Award’s ‘Best Use of Search – Not for Profit’ category and we couldn’t be happier!

Recent Promotions at Innovation Visual

We are delighted to announce that two of our longest-serving employees, Clotilde Watson and Pete Hibbard, have been promoted to the roles of Performance Director and Operations Director respectively. Pete and Clotilde have been part of Innovation Visual’s journey for over four years and have been heavily involved with the growth and development of the business.

Google Chrome has announced that it plans to end the use of third-party cookies by 2022. While this change appears to be quite a big deal, digital marketers have seen it coming for some time, largely as a result of changes in privacy regulations (GDPR, CCPA & ePR) and the increasingly invasive nature of the technology being used that now actively intrudes on user privacy. It’s worth noting that the planned changes will only affect third-party cookies and first-party cookies will remain unaffected at this stage.

The plan is to replace third party cookies with FLoC (Federation Learning of Cohorts) but what is FLoC, how will it impact paid advertising and user tracking and how can advertisers mitigate the impact of this change on their campaigns?