News, Articles & Knowledge

At the start of April, Google announced the release of a new algorithm update specifically targeting product reviews. The aim of this update is to improve the quality of content available and help define the most “useful and helpful information possible”, to quote the Google Search Central Blog.

What is the Google Product Review Update?

Late last week Google announced a new algorithm update. Google calls this change an ‘improvement of our ranking systems” and itis specific to product reviews. Google says it is “designed to better reward” those sites that “share in-depth research, rather than thin content that simply summarises a bunch of products”.

Hey, I’m Kyle Redman and I was fortunate enough to be offered a role to work within the great team here at Innovation Visual, working under the title of Digital Marketing Executive! I’m thrilled to have been given such a great opportunity to enter the world of digital marketing whilst being surrounded by such welcoming and supportive people. I’m excited about the prospect of working in an agency environment and being able to get hands-on experience with the wide range of marketing solutions we offer to our clients.

Our amazing team have done it again! This time we are finalists in the European Search Awards, in their ‘Best Use of Search – Not for Profit’ category. This entry recognises our work for the David Shepherd Wildlife Foundation, and we hope this nomination will also raise further awareness for the charity.

Wow What a Year!

It’s been a year since Covid-19 and lockdown forced us all to pack up our desks and start working from home and what a year it has been! Although the past year has raised some serious challenges in all walks of life, it has truly been positive year for Innovation Visual. Our team has expanded, growing closer despite the geographical distance and we have reached the finals of many awards including the European Content Awards, The Global Digital Excellence Awards, The Drum Awards for Digital Agencies and The Global Agency Awards. We also won Gold at the International Business Awards! 

Since the move to remote working, we have seen a boost in productivity and morale across the team, who have been supported by our wellness initiative, so we have decided to make it a permanent arrangement. We have kept the office premises, which has allowed our team to come in to collaborate in person when necessary– socially distanced of course!
We wanted to maintain contact as a group whilst working remotely, so we have introduced daily “Huddles”, which allow the team to update each other on what they have been working on and also have non-work-related ‘water cooler’ conversations. This has encouraged the team to keep in contact, even if they are not all working together closely.

On 24 March we were lucky enough to host an event at which we had eminent scientist Professor Dave Goulson speaking. We were delighted that so many clients, partners, colleagues, friends and family joined us for what was a fascinating, funny and sometimes shocking talk. There were a lot of questions at the end and everyone agreed it was a great, and useful, evening.