On the 2nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”
It’s no secret that the writing has been on the wall for traditional media, in terms of ad spend dominance, for some time now. The general move of audience, from offline and above the line engagement, towards more personalised, digital orientated engagement has been observed over a period of years with the shift even more evident due to the coronavirus pandemic. In this post we explore the real-world metrics now available and what smart marketeers should be doing when armed with this information.
Our amazing team has wowed the judges with their hard work and impressive client results by being selected as finalists in the category of Best Global Small Agency of the Year at the Global Agency Awards 2020! Winners will be announced at the live streamed awards ceremony on 10th September and we have everything crossed! Read on to learn why we were recognised.
Topics: Awards
While it’s always exciting to welcome a new client, we are particularly proud to be working with a business that is striving to do such great things for people living with cancer diagnoses.
OncoloMed is a virtual cancer hospital and concierge service that links patients with oncological specialists and experts around the world. They were founded in Norway in 2010 and are now looking to expand their services even further worldwide.
We are delighted that the OncoloMed team have selected Innovation Visual to support them with the planning, delivery and implementation of their digital marketing strategy for this expansion. We are thrilled at having the opportunity to be a part of their team and this ground-breaking project.
Carbon Six Digital were impressed with the digital strategy proposal, and we are very happy to share that they have chosen to partner with Innovation Visual for their ongoing digital marketing services.
Innovation Visual are now working with RWS IP Services and look forward to a long and prosperous partnership!
The Innovation Visual team are acting as an extension of their global marketing team, bringing the digital skills required to build upon RWS IP Services’ digital marketing strategy and securing them as a market leader. Our ongoing digital marketing services will drive increased leads and conversions through improved online search presence.
