It’s no secret that the writing has been on the wall for traditional media, in terms of ad spend dominance, for some time now. The general move of audience, from offline and above the line engagement, towards more personalised, digital orientated engagement has been observed over a period of years with the shift even more evident due to the coronavirus pandemic. In this post we explore the real-world metrics now available and what smart marketeers should be doing when armed with this information.