Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.
Topics: Strategy, Google Analytics
Innovation Visual have been shortlisted in the European Search Awards for 2020! Our team are incredibly proud to have been selected as finalists for the Best Small Integrated Search Agency category in these prestigious awards.
Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.
As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.
Topics: Work, Strategy, The State of Marketing
Innovation Visual are delighted to announce that we are now recognised as a HubSpot Platinum Partner Agency!
Topics: Strategy, The State of Marketing
Google has just announced that they will be providing $340 million in ad credits to small and medium sized businesses on the Google Ads platform. These credits are intended to reduce the cost of maintaining an account and help businesses reach out to their customers during this unprecedented time.
