News, Articles & Knowledge

Finalists in the European Search Awards 2020!

23-Apr-2020 11:37:44 | 4 Minute Read

Innovation Visual have been shortlisted in the European Search Awards for 2020! Our team are incredibly proud to have been selected as finalists for the Best Small Integrated Search Agency category in these prestigious awards.

 

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Topics: News, Awards

How to Define Lead Lifecycle Stages

17-Apr-2020 07:36:18 | 3 Minute Read

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.

As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.

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Topics: Work, Strategy, The State of Marketing

Innovation Visual - HubSpot Platinum Partner Agency

16-Apr-2020 12:33:40 | 1 Minute Read

Innovation Visual are delighted to announce that we are now recognised as a HubSpot Platinum Partner Agency!

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Topics: News, Inbound

How to Survive the 'now' and Support your Brand for the Future

08-Apr-2020 13:38:00 | 3 Minute Read
Dr Martin Stillman-Jones provides his expert opinion on where businesses should invest their costs to survive the 'now' and support your brand for the future. He tells us which three things should definitely not be sacrificed in an economic downturn in which we are in now. 
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Topics: Strategy, The State of Marketing

Free Google Ads Credit for Small Medium Businesses

03-Apr-2020 10:53:14 | 2 Minute Read

Google has just announced that they will be providing $340 million in ad credits to small and medium sized businesses on the Google Ads platform. These credits are intended to reduce the cost of maintaining an account and help businesses reach out to their customers during this unprecedented time.

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Topics: PPC, News, Strategy

Why You Need to Move your Spend from PPC to SEO

03-Apr-2020 10:51:26 | 4 Minute Read

When people are buying products and services paid search, also known as Pay Per Click or PPC, can be a great tactic to use to get people looking for what you are doing to buy from you. Or if it is an offline purchase, submit a lead form to start the purchase conversation. You pay your money for the click, get people to the site and if the conversion metrics multiplied by the cost per click (CPC) work you get leads at a profitable level. But paid search works on the here and now. What if those conversion metrics plummet? Even with rapidly dropping CPCs, when people aren’t buying paid search simply doesn’t deliver.

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Topics: SEO, PPC, Strategy