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When people are buying products and services paid search, also known as Pay Per Click or PPC, can be a great tactic to use to get people looking for what you are doing to buy from you. Or if it is an offline purchase, submit a lead form to start the purchase conversation. You pay your money for the click, get people to the site and if the conversion metrics multiplied by the cost per click (CPC) work you get leads at a profitable level. But paid search works on the here and now. What if those conversion metrics plummet? Even with rapidly dropping CPCs, when people aren’t buying paid search simply doesn’t deliver.

Dr Martin Stillman-Jones, MBA.MSc.C.Eng.FRSA.FRIBC shares his thoughts on how to lead from the front and make rapid decisions in a coronavirus pandemic world. 

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

The coronavirus outbreak is the biggest single market disruption that the global economy has seen in decades. Even in a more localised or sector-based context, events such as the recession at the end of the 80s, the oil crisis of the 70s, and the 2008 financial crisis impacted fewer areas of the economy and more slowly than the current COVID19 outbreak. The great depression of the 1920s and the impact of the two World Wars are looking like the benchmarks for the economic disruption that could be witnessed.

But in all of the 24 hours news and social media cycle of doom, business people need to keep their heads, create a plan and work their way out of the situation that they find themselves in.

The COVID-19 situation has had an impact on all aspects of our lives. From avoiding pubs and clubs to cancellations of major events to our working situations, with the UK government advising social distancing and working from home where possible.

The Innovation Visual team are no strangers to remote working. We are continuing to provide effective digital marketing services and produce great work and excellent results for our clients, to our expected high standards. This will not change, and we will be working even harder to ensure our clients' success in these difficult times!

The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing.  Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.