Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.
Topics: Website, GTM, Google Analytics
Hello, I’m Vogue - a new addition to the Innovation Visual team!
The Amphibian and Reptile Conservation Trust is a long standing charitable foundation working to conserve the UK’s native species of amphibians and reptiles, from the well-known adders and great crested newts, to the lesser-know natter jack toads and sand lizards. Now in its tenth year the charity is working harder than ever to protect the habitats of Britain’s most elusive creatures.
What changes in digital marketing have had the biggest impact in 2019? Where is digital marketing heading in 2020?
Want to reduce the amount of plastic you accumulate in your office but don’t know where to start? Have a look at the ways Innovation Visual acts to reduce the amount of plastic that we come into contact with on a daily basis.
As 2019 draws to a close, Innovation Visual are delighted to have been able to make our largest donation yet through the 1% for The Planet scheme. Taking care of the environment is hugely important to us here at Innovation Visual and we’ve been dedicated to donating a minimum of 1% of profits to eligible causes since 2012.
