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Innovation Visual were both proud to attend and inspired by the David Shepherd Wildlife Foundation’s (DSWF’s) annual Wildlife Ball this November. This year’s 35^th anniversary fundraising event celebrated and supported DSWF’s dedicated, vital and continued work to protect endangered species across Africa and Asia. Innovation Visual’s Directors, Tim and Jo, joined a star-studded crowd of more than 300 people at The Dorchester in London, showcasing their support for the charity’s continued impact fighting against wildlife crime. Among those putting their name in the limelight for conservation was the renowned Dame Judi Dench, actress Pam St Clements, singer Laura Wright and cricketer David Gower. 

Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.

Innovation Visual are pleased to announce that we are now working with ETC Hospitality to provide ongoing digital marketing services.

Innovation Visual continue to sponsor rising Taekwondo talent, Phoenix Goodman and we are delighted that she has shared an update of what she has been up to in what has certainly been a busy month for her. 

There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.

Acquiring customers is the key to any business that wants to grow; with software-as-a-service (SaaS) businesses the rush to scale to cashflow neutral puts a lot of attention on how this is achieved. Two of the industry’s leading CMOs, Tom Klein from MailChimp and Janine Pelosi from Zoom discussed the considerations at WebSummit 2019. This is what we learnt from this talk and some of our opinions, on the considerations and impacts of changing emphasis between what you may consider sales vs marketing activities in acquiring customers.