There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.
Acquiring customers is the key to any business that wants to grow; with software-as-a-service (SaaS) businesses the rush to scale to cashflow neutral puts a lot of attention on how this is achieved. Two of the industry’s leading CMOs, Tom Klein from MailChimp and Janine Pelosi from Zoom discussed the considerations at WebSummit 2019. This is what we learnt from this talk and some of our opinions, on the considerations and impacts of changing emphasis between what you may consider sales vs marketing activities in acquiring customers.
Attendees, including a team from Innovation Visual, of the annual tech-fest that is Web Summit in Lisbon have been treated this week to a feast of talks, workshops and demonstrations from the tech world. And as the current decade draws to a close a number of presentations have taken the opportunity to look ahead at the trends and challenges that we can expect to see over the forthcoming decade.
Topics: Technology
Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.
Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'
How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships. It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.
Topics: Events, News, Content, Social Media
The Innovation Visual team are pleased to announce that we working with Waverley Borough Council on the launch of their new website, Waverley Business.
