Attendees, including a team from Innovation Visual, of the annual tech-fest that is Web Summit in Lisbon have been treated this week to a feast of talks, workshops and demonstrations from the tech world. And as the current decade draws to a close a number of presentations have taken the opportunity to look ahead at the trends and challenges that we can expect to see over the forthcoming decade.
Topics: Technology
Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.
Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'
How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships. It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.
Topics: Events, News, Content, Social Media
The Innovation Visual team are pleased to announce that we working with Waverley Borough Council on the launch of their new website, Waverley Business.
The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.
Topics: SEO, PPC, Inbound, Social Media
Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.
