News, Articles & Knowledge

The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.

Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.

The Innovation Visual team recently got the chance to attend a great event taking place at the British Library in London, Creative+Opportunity. Organised by Hill+Knowlton Strategies, the event was a brilliant day of networking, talks and discussions with some of the top business voices across the industries concerning the involvement of technology in entertainment, innovation, communication, ingenuity and society at large. The event also explored how to embrace the power of change and opportunity.

This year World Mental Health Day lands on 10th October 2019. Organisations such as The Mental Health Foundation, Time to Change and Mind campaign tirelessly to raise awareness of mental health issues and to support individuals and families. Our blog explores how social media and technology can have a profound effect on mental health. 

In a pre-GDPR world having a healthy number of contacts in your marketing database was the norm. However, when GDPR came along many businesses went into a full-blown panic. The worry was that GDPR was going to remove their legal basis to contact their existing and potential customers.

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.