News, Articles & Knowledge

It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.

Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.

Innovation Visual continue to sponsor Taekwondo talent, Phoenix Goodman and are delighted to bring you an update on what exciting new opportunities lie ahead for the star.  

The Innovation Visual team are happy to announce that we are now working with ISS Aerospace. Having recently rebranded and launched a new website, ISS were looking for a digital partner to work with to improve their overall online visibility with initial and ongoing digital marketing services in order and to drive leads and conversions

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

I was lucky enough to attend my fifth Brighton SEO conference in September 2019. After attending five times, you would think that should give you a clear view on how it works and whether it works well. Whilst this may be the case, I thought it would be good to share a few thoughts and an honest review on the conference this time round.