Google Maps is without question the most popular navigation app, with globally 67% of people using Google Maps, compared to 12% using Waze and 11% using Apple Maps. Because of this, Google is constantly looking for ways to further improve its navigation app for users to stay ahead of its competitors. That’s why they’ve taken steps to address a common issue with navigating around cities.
In a further development of Apple looking to take the high ground in protecting consumer privacy in the face of the actions of other tech companies, it seems to have blocked Google's developer license over Screenwise Meter. This has meant that not only early versions of some apps like Gmail and Hangouts have stopped working, but also Google's employee apps such as for travel and on-site catering no longer function.
Topics: Technology, Privacy
‘Blockchain’ is a term that you have probably started to hear a lot more recently, especially with the emergence of Bitcoin and the attention this has got in the media. Predictions are that blockchain is going to have an impact on digital marketing, and therefore as digital marketers it’s something that we need to be aware of.
The digital marketing landscape is constantly changing and it’s important to keep up to date with the latest digital marketing trends to ensure your business stays ahead of its competitors. In this article we’ll be taking a look at the digital marketing trends that you need to be aware of in 2019, which should help you to plan your marketing strategy to bring about success for your business online.
Innovation Visual are delighted to announce that we will be hosting an event at our offices located in Godalming, Surrey on the 23rd January, 2018. The event offers the chance to reflect on the digital marketing developments of 2018 and will be the perfect opportunity to gather valuable information on the key digital marketing trends to watch out for in 2019 allowing you to plan your business strategies effectively.
The event promises to be really informative with plenty of opportunity to network, ask questions alongside complimentary drinks and a selection of canapés.
Topics: Events
It is becoming increasingly important for businesses to invest time and money in their digital marketing strategy. By the end of 2018, Google was processing 5.5 billion search queries per day. That’s 64,000 search queries every single second. These numbers are staggering and are only set to grow further in 2019, as people become ever more reliant on online products and services.
