News, Articles & Knowledge

September 2018 saw the team from Innovation Visual return to BrightonSEO. For some members of the team it was their first time attending whilst a couple of members of the team have been numerous times. BrightonSEO is a particularly valuable conference that can enhance our skills as digital marketeers as well as improve the service we provide to our clients. The conference offers talks from industry professionals that give important insight into what is going on in the digital and search marketing world right now.

Recently, content marketing has seen a paradigm shift. Particularly in the last few years, consumer search queries have become increasingly complex, changing the way search engines understand the content on the internet. Therefore, the way we write content needs to develop in line with changing behaviours. Search queries have become more long-tail, so businesses really need to think about consumer intent and create content that can answer all these different long tail queries. Having a strong content marketing strategy is key to the inbound marketing methodology to attract, engage, delight and convert customers at every stage of the buying journey. 

Live video is not a new feature with a number of social media platforms offering the service. However, using it for content marketing is still in the early stages and many companies are not embracing the potential it can hold. The stats demonstrate that companies should be using live video as part of their digital marketing strategy, especially when you consider that 78% of audiences are already watching and engaging with Facebook live content.

The Parliamentary Review is an annual publication from the Houses of Parliament that highlights those organisations and businesses that are leading the way in the UK in terms of innovation and setting standards of best practice in their own industries. From education to technology, the publication is seen as the de-facto guide to those businesses that are leading the UK economy and public sector.

So, you’ve prepared your Shopping feed, set up your campaign structure, written your descriptions, allocated your budget and double checked everything. However, after clicking ‘Enable’, you start receiving notifications about product feed errors and disapprovals - what’s gone wrong?

Innovation Visual are pleased to invite you to our up and coming breakfast event taking place on the 10^th October 2018. The event will lend valuable insight to businesses in the local area on how changes to Digital Marketing may affect you and your business. Digital marketing is an evolving field with rapid changes happening each month.