Innovation Visual are delighted to announce the launch of the new Home Instead Senior Care website. Home Instead have been working in partnership with Innovation Visual for a number of years to support their digital marketing activities including improving search engine optimisation and improving overall website visibility.
Topics: News
Facebook has gotten a lot of press in recent months and most of it hasn’t been so great. However, as marketers, we rely on platforms like Facebook to do our jobs. Because of this, it’s hard to ignore the importance of this kind of advertising and the potential returns it can produce for business and clients. Therefore, being aware of providing the best possible experience to users is essential.
At the beginning, before canonicals and structured data markup Google had two users, one being the content creators; the people creating what makes Google so special: it’s content!
Secondly, there were the content consumers. These are the people who search Google to find anything from funny gifs of cats to educational information; that without Google would’ve taken far longer to find.
There seems to be a growing debate between marketers and business’ on how to make a PPC account on Google Ads, Bing, Facebook or LinkedIn successful. Often it will be a mixture of both investment and best practice, however, in the confusion important aspects often get forgotten about or ignored.
September 2018 saw the team from Innovation Visual return to BrightonSEO. For some members of the team it was their first time attending whilst a couple of members of the team have been numerous times. BrightonSEO is a particularly valuable conference that can enhance our skills as digital marketeers as well as improve the service we provide to our clients. The conference offers talks from industry professionals that give important insight into what is going on in the digital and search marketing world right now.
Recently, content marketing has seen a paradigm shift. Particularly in the last few years, consumer search queries have become increasingly complex, changing the way search engines understand the content on the internet. Therefore, the way we write content needs to develop in line with changing behaviours. Search queries have become more long-tail, so businesses really need to think about consumer intent and create content that can answer all these different long tail queries. Having a strong content marketing strategy is key to the inbound marketing methodology to attract, engage, delight and convert customers at every stage of the buying journey.
