News, Articles & Knowledge

It seems that video is set to become the most prevalent form of web content, with Facebook recently predicting that by 2020 all content on its site will be video, whilst IT giant Cisco estimate that video will make up 80% of consumer internet traffic by this time. Evidence of video’s growing importance in the digital landscape includes the fact that YouTube is the second most popular search engine, behind Google, and social media users are increasingly engaging with video content via their social channels (according to Twitter, 82% of its users watch video content on Twitter).

As a HubSpot Partner Innovation Visual were invited to attend the Partner Day at this years’ INBOUND 2018 event in Boston, MA. INBOUND is hosted by HubSpot bringing together a community of people who are driven by a passion for digital marketing, sales and delighting customers through applying the inbound methodology.

Partner Day at INBOUND 2018 offered HubSpot agency partners the chance to hear from a number of marketing industry experts on a variety of topics. Content creation should be an extremely important part of any businesses marketing and sales strategy. It is vital for a website to rank in search engines and has to be engaging enough for a customer to stick around after finding your website and drive them into making a purchase of your product and/or service.

Hi, my name is Helen and I am just coming to the end of my first week of a five-week internship here at Innovation Visual.

A bit about my Background 

It was just last week that I was handing in my last piece of work at the University of Liverpool for my master’s degree in marketing. Prior to this, I worked for a number of years as an Assistant Manager at McDonald's. It was here that my passion for digital marketing was born. I was heavily involved in the day to day running of the store including managing people and accounts, enhancing the customer experience with events and implementing sales and marketing tactics.

Having watched an insightful webinar that Tim and Alex delivered at the University of Liverpool on a career in digital marketing, I thought I would jump at the chance to apply for the internship opportunity that Innovation Visual offered. I was keen to learn more as digital marketing interests me due to its ever-changing nature and rapid growth.

Hi, my name is Bee and I recently graduated from Oxford Brookes University with a degree in Philosophy and Psychology. I am now looking to find a full time role in either Marketing or Advertising, and I was very happy when I was offered the chance to learn more about the Digital Marketing world and spend the last week at the Innovation Visual offices gaining experience in this exciting industry sector. In just one week I have already learned so much at Innovation Visual, including learning about optimising content and the importance of producing high quality content to improve a website’s ability to rank in search engines such as Google or Bing