News, Articles & Knowledge

So you don't think voice and AI will impact you?

11-Jul-2018 14:13:00 | 1 Minute Read

It is interesting that sometimes I still come across people in marketing that don’t think that either voice technology and / or artificial intelligence will impact them and their approach to digital marketing in any meaningful way. While we can carry on telling people what we think and the progress being made, there is nothing more powerful than people seeing it for themselves. Below are videos showing just two uses of this technology as examples of just how powerful it is becoming.

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Topics: Technology, Events, News

Google AdWords is now Google Ads: What does it mean?

30-Jun-2018 16:14:00 | 3 Minute Read

Today it was announced that Google AdWords, the backbone of most people’s paid search programmes, is being renamed/rebranded to Google Ads. It’s a nice logo redesign and is certainly more modern, but more importantly, does this have any inherent importance to you as an advertiser? We think it does.

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Topics: PPC, News

Innovation Visual Host Google Marketing Livestream Event on 10th July

28-Jun-2018 16:01:00 | 2 Minute Read
Innovation Visual are delighted to announce that we will be hosting an exclusive Google Partner Livestream straight from Google’s Marketing Live event in San Jose, California.

Thanks to Innovation Visual’s Google Partner status, we are able to offer businesses in the local area the opportunity to attend the Google Livestream event to find out more about what you should be doing to improve the online performance of your business. This is also being combined with our own presentation on other innovations in digital marketing the savvy marketeer should be aware of.

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Topics: Events

New Starter at Innovation Visual – Welcome Ruth!

04-Jun-2018 16:58:00 | 1 Minute Read

I am delighted to join Innovation Visual at the company’s beautifully located offices in Godalming as their new Content Writer. I would like to thank Tim for this kind opportunity to introduce myself and tell you a little bit more about my background. 

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Topics: Our Team, News

Be Aware of Fake AdWords Phishing Emails

02-Jun-2018 16:55:00 | 2 Minute Read

Remote attacks are becoming an increasing threat to businesses. They are usually carried out through email and/or online accessible systems. This type of fraud is described as ‘phishing’, as the bait is normally contained within a false email or harmful link, that if opened, responded to or clicked upon can either extract information from your systems or alternatively lead you to a page that requests you to fill in private information, such as your username and password for an account.

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Topics: PPC, News

How to bid on competitor terms for Paid Search

08-May-2018 12:33:14 | 4 Minute Read
BrightonSEO April 2018 was once again a success. I came back with lots of ideas and tips from talented digital marketers from across the world! One talk that inspired me was given by Duane Brown, founder at Take Some Risk Inc. in Canada. He demonstrated how bidding on competitor terms can be great for brand awareness and showed how this strategy worked very well for one of his clients in the FinTech industry. 
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Topics: PPC, Events