The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.
With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.
Using custom URLs for your company’s media accounts looks far more professional that a URL ending in random letters and numbers. The Innovation Team have noticed that setting a custom URL for a Google+ page and YouTube channel is not as simple as setting it for other media channels such as Twitter or Facebook. In this article, we will be taking a look at how to setup custom URLs for Google+ and YouTube.
The most important first step is to make sure that all your Google channels are linked to your Google My Business account. If you do not have a Google My Business page for your business, then you need to set one up.
Topics: Technology, Work
Google recently announced that users can now decide to mute remarketing ads . By going into their Google account settings, they can see which websites have added them to a remarketing list and decide to mute them, so they won’t see ads for 90 days. Does this mean remarketing is dead? I don’t think so.
Google My Business (GMB) is a great way for your business to be found in Google search results. If you haven’t yet, then you should setup your GMB page. It is free to setup and can greatly improve the search visibility of your company.
Topics: SEO
The importance of investing time and money in digital marketing continues to grow for businesses. By the end of 2017, Google was processing a staggering 3.5 billion searches every single day. That is 40,000 search queries every second. These numbers are only set to grow in 2018, as internet access continues to improve and people’s options for searching online continues to increase. With this in mind, let’s take a look at some of the important digital marketing trends you should be aware of in 2018.
Topics: Technology, Work, News
Thank you to everyone who attended the Waverley Tourism Event and listened to Tim Butler’s presentation which outlined a number of practical tips on how tourism businesses can improve their digital marketing.
