News, Articles & Knowledge

Google’s Search Generative Experience (SGE) is a new experimental feature which uses artificial intelligence to create contextual answers to complex questions. This aims to provide new and better defined answers, and bring new opinions and angles to existing queries.

SGE is still in its tentative early stages, and is being created to enhance the user search experience. When using SGE, users will see search results page similar to the ones they are used to, but organised in a new way to help them get more from a single search. In this blog, we explore what we know so far.

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

The world of digital marketing is known to be fast paced – well 2023 didn’t disappoint on that front and 2024 is bound to be even more exciting! Between AI advancements moving at lightning speed, budgets tightening due to a looming economic recession, consumers demanding more privacy, marketers are experiencing both exciting opportunities and tough challenges for the year ahead.

Reviews are powerful and can have significant influence on the customer purchasing stage directly impacting your sales metrics positively or negatively. Gathering reviews allows businesses to gain new promotional assets, as well as the chance to collate insights directly from the customer.

Understanding how to incorporate customer reviews into your overall strategy is therefore a critical skill – and we have put together this blog post to help you achieve this.

Not a fan of reading? Watch our video interview of Trustpilot’s Partner Manager, Ed Bolton, about the power of reviews.

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.

Generative AI (GenAI) is a concept that is having a huge impact on the marketing industry, affecting everything from the volume of content produced, to concerns over quality. Marketers and businesses alike are seeing major repercussions on the content that is being produced online, across a range of sectors, thanks to the ease with which content can be generated - according to the stats, demand for content grew by 1.5x in 2023 alone.