You must have heard it a thousand times: today’s customer journey is more complex than ever. When searching online, people use multiple touchpoints and devices before making a decision. Think about it, have you ever booked a holiday in one setting and on one device? Highly unlikely.
Google know it and that’s why they’ve developed more tools to help you understand what your customers are doing and provide them with help every step of the way. So how can attribution help you achieve this?\