Chris Mantle and James Smith from Google Partners spoke at our office warming party about the future of voice search. They gave us an interesting insight into how voice technology is working now and what developments are going to mean for the way we search in the future.
Last night the Innovation Visual team hosted their office warming party to celebrate moving to new premises and offered a chance to thank everyone who has been part of our journey so far.
Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It helps search engines and other digital tools understand better what a specific element of a web document is about, classify the page content and provide additional information about the document itself.
Google Voice Search is voice recognition technology that allows users to search on Google by speaking on a mobile phone or computer, rather than typing in the search bar. These are voice searches. When you use Google, you may have seen the icon outlined below on the search screen, which you can use to enable the voice search feature during your Google search session.
Voice search has taken off in a big way, in particular since smart devices, like Amazon's Echo and Google's Home devices, have exploded in popularity. As voice search has gained popularity, Google has evolved its ability to understand and interpret voice search commands to improve voice search results and meet searchers' needs more accurately. As a result, it is necessary for businesses to optimise their content for voice search queries, to ensure they don't get left behind, as voice search grows ever more popular.
Topics: Technology
Doesn’t time fly! It’s been just over a month since we moved into our new offices at Tanshire Business Park. To celebrate moving to new premises we hosted some welcome drinks for our neighbours on the business park.
A month ago, the team at Innovation Visual participated in Google AdWords’ Mobile Ads Certification Challenge. The idea was to push agencies and their staff to pass the AdWords Mobile Certification as Google are very serious about mobile friendly websites. Our team is always eager to learn, develop and keep up-to-date with the ever-changing world of digital marketing. Although we’re quite busy delivering ROI for our clients, we put some time aside to study and take the exam. Our efforts were rewarded, as we’re named amongst the ten agencies who won the challenge!
