News, Articles & Knowledge

There have been some recent changes and updates to Google Adwords which were presented at the 2016 Google Summit and are important for digital marketers in order for you to make the most of the new features. Google is continuing to emphasise a ‘mobile-first’ approach, which means that the look of the SERP is changing to make the mobile experience more favourable. Due to these changes, paid adverts need to be adapted to the mobile first world as well, therefore Google has recently announced its new and interesting changes that have been made to Adwords.

It seems that Google strongly believe that their local map system has great potential and the most recent development and updates both of the map engine and the Google Maps Android app are great examples of this situation.

For any website design professional, the task of theme customisation is almost second nature, a simple objective to help reach the eventual goal of successful deployment. Being such a repeated task that is undertaken over-and-over again throughout a designers career, it is sometimes forgotten to plan work in a fashion that will be helpful to website administrators, when it is eventually handed over after completion.

Being important, well known and well received has been at the top of many peoples lists of overall life goals for hundreds of years. As a species, we naturally crave attention and acknowledgement from people, which can be achieved through various means, whether legitimate or not. With the rise of the digital age, most people now have an online presence; where they can engage with friends, send messages and share memories at any time of the day, wherever they are.

At the beginning of June, Google launched a new tool which will become a useful element of every day work for a number webmasters, web developers, UX designers, SEOs and all of those interested in online technical optimisation. It is called Mobile Website Speed Testing Tool and was released as part of the ‘Think with Google’ project (being a decent source of knowledge on the digital trends by the way).

Brandon Fryer, age 19 is graduating today as a Digital Marketing Apprentice. He has worked extremely hard to get to this position, completing the work required for the apprenticeship some 6 months earlier than required, impressive! Brandon will continue with Innovation Visual as a Junior Digital Marketing Executive and is incredibly driven and hard working, we are very lucky to have him! The Apprenticeship Graduation Ceremony is taking place at the Guildford Cathedral today, a wonderful setting for such a joyous occasion, especially when the sun is out! We hope that Brandon has a brilliant day, he should be very, very proud of himself! Con'GRAD'uations, Brandon!