News, Articles & Knowledge

Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

It's no secret that social media has completely changed the way businesses interact with their existing customers and how they can reach out to new audiences. However, are you feeling overwhelmed by the never-ending list of platforms your business needs to stay active on? Staying up to date with the latest social media apps and trends can be a daunting task for businesses, and with the newest arrival to join the social media world, Threads. The big question on everyone’s mind right now is ‘Should businesses jump on Threads?’.

Each month, HubSpot releases a variety of exciting updates aimed at helping HubSpot users to maximise the potential of its platform. Below, we’ve shared a handful of HubSpot’s August updates that we believe businesses should know. If you’re wondering where July’s updates are, these were mentioned across the June and August updates with HubSpot taking their ‘week of rest’ in July.

Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.

The increasing cost of living and stalled growth in the UK means many businesses are facing uncertain times. Shrinking markets, rising input costs and pressure to not raise prices for businesses can lead to shrinking margins and increasing pressure on internal budgets – marketing included. Recruiting top talent can also come at a cost, as employers have faced a candidate-driven market whereby potential employees can aim to command the best salary they can get. In times like these, marketing managers and business owners must think carefully about where their budget is effectively allocated and ensure activities deliver a measurable ROI.