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We’ve probably all asked ourselves these questions. Will my job still exist in a few years? How many of my daily tasks will AI be able to cover? How much will my job change in five, ten or fifteen years? The rapid advancement of artificial intelligence (AI) is mind-blowing and scary at the same time, so these questions are extremely valid right now.

Do you find the sheer number of technology-powered tools available to support your company’s operations overwhelming? While the promise of improved efficiency and revenue growth is enticing, many revenue leaders are finding that their tech stacks have become fragmented and difficult to manage. Tools that once seemed to offer the perfect solution can quickly become sources of frustration—overlapping features, disconnected data and misalignment with business goals. The problem isn't just the cost of new technology; it's ensuring that each tool fits seamlessly into the wider business strategy.

The digital marketing industry is poised for transformative changes as we move into 2025. With significant advancements in AI, evolving consumer behaviours, and shifting priorities in data privacy and personalisation, marketers must adapt to stay competitive. Following 2024’s focus on doing more with less, 2025 is likely to continue on the same path with accelerated technological change. This blog explores key trends identified by our team of experts in Digital Marketing including MarTech, SEO and Biddable Media, offering valuable insights to help you and your business prepare for the future.

In November 2024, we sent three members of our Client Services team, Vogue, Kate and Hope to the B2B Marketing Expo at Excel in London. In this blog, we highlight some of the key takeaways, including:

• The challenge of quality traffic acquisition
• Podcasts as a strategic marketing tool
• The power of B2H (Business-to-Human) marketing

As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a significant transformation. The buzz surrounding artificial intelligence (AI) continues to grow, with businesses now eager to unlock the power of AI in marketing and in their daily operations. This year has marked a pivotal shift where companies are no longer just dabbling in AI; they’re seeking to integrate it seamlessly into their existing tech stacks. With numerous AI tools released over the past year, the spotlight at Inbound 2024 highlighted how established platforms are embedding AI within their suites rather than releasing separate tools. The introduction of AI Breeze, AI Agents and Co-Pilot exemplifies this trend, showcasing a commitment to enhancing the marketing toolkit available to businesses today.