News, Articles & Knowledge

Do you find the sheer number of technology-powered tools available to support your company’s operations overwhelming? While the promise of improved efficiency and revenue growth is enticing, many revenue leaders are finding that their tech stacks have become fragmented and difficult to manage. Tools that once seemed to offer the perfect solution can quickly become sources of frustration—overlapping features, disconnected data and misalignment with business goals. The problem isn't just the cost of new technology; it's ensuring that each tool fits seamlessly into the wider business strategy.

As 2025 takes off, one of the most transformative trends in the digital marketing world is the increasing dominance of video content. With social media platforms evolving and consumer expectations shifting, video has quickly become the central pillar of any successful digital marketing strategy – whether you’re B2B or B2C. In fact, HubSpot’s recent research underscores video’s effectiveness, revealing that 73% of marketers consider video marketing a vital tool for achieving business goals.

In November 2024, we sent three members of our Client Services team, Vogue, Kate and Hope to the B2B Marketing Expo at Excel in London. In this blog, we highlight some of the key takeaways, including:

• The challenge of quality traffic acquisition
• Podcasts as a strategic marketing tool
• The power of B2H (Business-to-Human) marketing

In November 2024, Digital Marketing Lead, Hope Holman and Creative Lead, Miriam Gooch, attended Web Summit’s renowned conference in Lisbon, where the tech world meets. In this blog, they highlight some key takeaways, including innovative updates in the landscape of content creation and AI, and the importance of brand authenticity in a crowded market.

The modern-day consumer is more connected and online than ever before. This makes customers more demanding as a result, seeking convenience, personalisation and the right message at the right time from brands that they choose to buy from. Various factors such as the covid-19 pandemic, the cost-of-living crisis and new generations entering adult life have led these changes in consumer behaviour, impacting both ecommerce and B2B companies.