News, Articles & Knowledge

Top Takeaways from B2B Marketing Expo 2024

03-Jan-2025 17:56:49 | 5 Minute Read

In November 2024, we sent three members of our Client Services team, Vogue, Kate and Hope to the B2B Marketing Expo at Excel in London. In this blog, we highlight some of the key takeaways, including:

  • The challenge of quality traffic acquisition
  • Podcasts as a strategic marketing tool
  • The power of B2H (Business-to-Human) marketing
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Topics: SEO, Website, Our Team, PPC, Events, News, Content, Strategy, Digital Marketing, Paid Search, Content Strategy & Planning, Artificial Intelligence (AI), Data, B2B, AI, B2B Marketing Expo

Top Takeaways from Web Summit 2024

20-Dec-2024 08:29:24 | 7 Minute Read

In November 2024, Digital Marketing Lead, Hope Holman and Creative Lead, Miriam Gooch, attended Web Summit’s renowned conference in Lisbon, where the tech world meets. In this blog, they highlight some key takeaways, including innovative updates in the landscape of content creation and AI, and the importance of brand authenticity in a crowded market.

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Topics: SEO, Website, Our Team, Events, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, Website Development, Personalisation, Data, B2B, B2C, AI, Web Summit

Chatbots: Your Key to Driving Lead Generation and Revenue Growth

22-Nov-2024 14:43:44 | 5 Minute Read

The modern-day consumer is more connected and online than ever before. This makes customers more demanding as a result, seeking convenience, personalisation and the right message at the right time from brands that they choose to buy from. Various factors such as the covid-19 pandemic, the cost-of-living crisis and new generations entering adult life have led these changes in consumer behaviour, impacting both ecommerce and B2B companies.

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Topics: SEO, Website, News, Content, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, B2B, B2C, Shopify

Is WordPress Still Reliable Amid Security Concerns and Internal Issues?

01-Nov-2024 14:36:02 | 3 Minute Read

In recent months, concerns have been mounting regarding WordPress, a platform that once reigned supreme in the blogging and website creation space. What was once a robust solution for personal blogs and business websites alike now faces multiple crises that call into question its reliability. As technology advances and consumer expectations evolve, WordPress has struggled to keep pace, resulting in a bloated system characterised by excessive plugins and frequent updates that may hinder its performance. In this blog, we delve into the recent security vulnerabilities plaguing WordPress, the internal struggles of its parent company, and the urgent need for businesses to reassess their website platforms.

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Topics: SEO, Website, News, Content, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, B2B, B2C, Shopify

Trends from Inbound 2024 - The Rise of AI Agents

30-Oct-2024 10:51:56 | 8 Minute Read

As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a significant transformation. The buzz surrounding artificial intelligence (AI) continues to grow, with businesses now eager to unlock the power of AI in marketing and in their daily operations. This year has marked a pivotal shift where companies are no longer just dabbling in AI; they’re seeking to integrate it seamlessly into their existing tech stacks. With numerous AI tools released over the past year, the spotlight at Inbound 2024 highlighted how established platforms are embedding AI within their suites rather than releasing separate tools. The introduction of AI Breeze, AI Agents and Co-Pilot exemplifies this trend, showcasing a commitment to enhancing the marketing toolkit available to businesses today.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, HubSpot, Lead Generation, Artificial Intelligence (AI), B2B, AI for lead generation, AI, Inbound

How AI Can Enable Personalisation Through Emotional Understanding

01-Oct-2024 12:54:57 | 4 Minute Read

In today’s rapidly evolving digital landscape, personalisation has become a key element of effective marketing strategies. With the increasing influence of AI, businesses are discovering new ways to tailor their marketing efforts to individual consumer needs and behaviours. In the latest episode of Digital Marketing Answered™, our CEO, Tim Butler has an insightful discussion with Yuwon Song, Sales Director and Head of Business Development at Symanto, as she delves into the intriguing connection between AI and personalised customer interactions.

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Topics: Technology, News, Content, Privacy, Strategy, The State of Marketing, Digital Marketing, Lead Generation, Artificial Intelligence (AI), Personalisation, Digital Marketing Answered, Data, B2B