Does your B2B company find it increasingly difficult to generate high quality leads? This is a challenge marketeers are facing in 2024 for several reasons including increased privacy concerns, a rise in content created by AI platforms leading to over-saturation of the market, and continuous platform changes. Coupled with an uncertain economic climate, marketing departments are also faced with reduced budgets and deals closing at a slower pace, as potential opportunities have become more risk averse. This means we must rethink how we generate leads.
