News, Articles & Knowledge

How is DeepSeek Disrupting the AI Landscape?

28-Feb-2025 14:12:47 | 6 Minute Read

If you thought the AI news in 2024 was overwhelming, get ready for 2025. The first few months have already outpaced last year, with DeepSeek—a Chinese startup—emerging as a strong competitor to major AI models like ChatGPT, Claude, and Gemini.

This blog explores DeepSeek’s innovative approach, its impact on the AI market, and what businesses should know before adopting it.

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Topics: SEO, Technology, PPC, Content, Social Media, Video, Digital Marketing, Paid Search, Content Strategy & Planning, HubSpot, Artificial Intelligence (AI), Personalisation, Data, B2B, AI for lead generation, e-commerce, B2C, AI, Ranking

Ranking for E-commerce in 2025: Navigating the Changing SERPs and Beyond

12-Feb-2025 17:20:41 | 7 Minute Read
The e-commerce landscape in 2025 is evolving rapidly, with the SERPs (Search Engine Results Pages) becoming steadily more competitive and complex. As organic reach becomes harder to achieve, businesses need to explore new strategies and channels to maintain visibility, drive traffic, and ultimately increase sales. This blog will explore how e-commerce brands can adapt to these changes by using alternative marketing channels, cutting-edge technology, and personalised experiences to stand out in the crowded online marketplace.
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Topics: SEO, Technology, Content, Social Media, Video, Digital Marketing, Content Strategy & Planning, HubSpot, Personalisation, e-commerce, B2C, AI, Ranking

The Future of Digital Marketing: What to Expect in 2025

06-Jan-2025 14:11:24 | 7 Minute Read

The digital marketing industry is poised for transformative changes as we move into 2025. With significant advancements in AI, evolving consumer behaviours, and shifting priorities in data privacy and personalisation, marketers must adapt to stay competitive. Following 2024’s focus on doing more with less, 2025 is likely to continue on the same path with accelerated technological change. This blog explores key trends identified by our team of experts in Digital Marketing including MarTech, SEO and Biddable Media, offering valuable insights to help you and your business prepare for the future.

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Topics: SEO, Website, Our Team, PPC, News, Content, Social Media, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Artificial Intelligence (AI), Data, e-commerce, B2C, AI, search

Top Takeaways from Web Summit 2024

20-Dec-2024 08:29:24 | 7 Minute Read

In November 2024, Digital Marketing Lead, Hope Holman and Creative Lead, Miriam Gooch, attended Web Summit’s renowned conference in Lisbon, where the tech world meets. In this blog, they highlight some key takeaways, including innovative updates in the landscape of content creation and AI, and the importance of brand authenticity in a crowded market.

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Topics: SEO, Website, Our Team, Events, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, Website Development, Personalisation, Data, B2B, B2C, AI, Web Summit

Maximising Lifetime Customer Value: A Guide for Strategic Growth in Digital Marketing

19-Dec-2024 14:24:05 | 5 Minute Read

In today’s fast-paced digital world, achieving sustainable growth depends on more than just attracting new customers—it’s about keeping them engaged and maximising their value over time. Rather than chasing quick wins, businesses should focus on cultivating loyal longstanding customer relationships. This guide explores why Lifetime Customer Value (LCV) is crucial, how to calculate it, and practical strategies to make LCV a cornerstone of your business growth plan.

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Topics: SEO, Website, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Data, B2C, Lifetime Customer Value

2024 – A Year of Doing More with Less

03-Dec-2024 11:01:16 | 7 Minute Read

Thriving in the Era of “Less”

As we wrap up 2024, it’s an understatement to say that this year has been marked by change and transformation. When talking to our clients, it’s clear that marketing and revenue leaders have had a tough year in most industries. Working with shrinking budgets but having to adapt to the ‘never normal’ in a landscape that’s constantly shifting has been a never-ending battle.

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Topics: SEO, Website, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Data, B2C, Shopify