News, Articles & Knowledge

How AI Will Impact Revenue-Focused Jobs

31-Mar-2025 09:11:26 | 9 Minute Read

We’ve probably all asked ourselves these questions. Will my job still exist in a few years? How many of my daily tasks will AI be able to cover? How much will my job change in five, ten or fifteen years? The rapid advancement of artificial intelligence (AI) is mind-blowing and scary at the same time, so these questions are extremely valid right now.

Read More

Topics: Technology, Work, Content, Strategy, Digital Marketing, Case Study, Artificial Intelligence (AI), B2B, Generative AI Marketing, AI for lead generation, AI, Tech stack, people

A Community-Centric Approach to a Fantastic Integrated Campaign - Case Study

01-Oct-2024 11:48:10 | 4 Minute Read

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

Read More

Topics: Website, Technology, PPC, Events, News, Content, Social Media, Awards, Strategy, Digital Marketing, Case Study, Paid Search, Content Strategy & Planning, Lead Generation, Influencer Marketing, Data, B2B, e-commerce, B2C

Absolute Flooring Accelerate their Digital Leads through PPC Advertising

30-Aug-2024 14:43:31 | 2 Minute Read

We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.

The Impressive Results:

  • 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
  • Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.

Read more to see how we made this happen:

Read More

Topics: Website, Technology, PPC, News, Content, Strategy, Digital Marketing, Case Study, Content Strategy & Planning, Google, B2B

Accelerating Online Sales Through a Smart Approach to Video

30-Jan-2023 14:51:34 | 5 Minute Read

The Statistics

  • Zero to 100,000 views on YouTube in just a few months!
  • Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
  • Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
  • Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
  • We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
  • Users who watched a video on the site are 148% more likely to convert than users who don’t.
  • Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.
Read More

Topics: Social Media, Video, Case Study, Content Strategy & Planning

New HubSpot Website for Red Flag Alert

27-Oct-2022 14:17:55 | 4 Minute Read

 Innovation Visual client Red Flag Alert is an established but progressive business that helps its clients use data insights to grow revenue and protect their company from financial risk.

Read More

Topics: Website, Work, News, Case Study, HubSpot, UX, Lead Generation, Website Development

No Sugar Company Partner with Innovation Visual

23-Feb-2022 14:13:28 | 3 Minute Read

Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.

Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.

Read More

Topics: SEO, Work, News, Content, Ecommerce, Digital Marketing, Case Study, Conversion Rate Optimisation (CRO), Content Strategy & Planning